Expanding Your Network During the Lazy Days of Summer
It’s true, you really can enjoy the Summer months, without your business taking a big dip! All you need is a ‘plan’ for expanding your network and staying connected.
Three Key Elements:
- Places to expand your network
- What to say to your network
- Strategy for expanding your network
Places for Expanding Your Network During the Lazy Days of Summer
- Outdoor BBQs
- Community Events
- Sporting Events
- Children’s Activities
- Farmer’s Markets
- Swimming Pool
- The Beach or the Lake
- Golf Course
- Volunteer or attend Festivals, Fundraisers, etc.
- While on Vacation
What to Say to Your Network
This is so easy… if we don’t make it hard! And it actually becomes easier, the more we practice it.
First, challenge yourself to spend a few minutes talking to the people you don’t know at each activity you attend during the Summer. At first, you might have to make this very intentional but with just a little practice, it’ll become more natural. I promise.
Now, this is NOT a time to be a walking advertisement for your business! I’m not saying you can’t say a word about your business… that would be odd, if someone asked and you avoided their question completely!
Be careful, though and be sure you keep the topic of conversation more about the person you are talking to.
I’ve found asking questions makes it the easiest to keep conversation flowing.
Example topics might be;
- Family (we all love talking about our kids, right?)
- TV Shows
Strategy for Expanding Your Network
I hear you asking, “I’m networking and meeting new people at all these Summer activities I’m attending… how do I introduce them to my business? What do I say?”
Here’s a simple strategy I learned just a few years back and it’s been a key piece for growing my business… all year long but especially during the Summer months!
Most everyone is on Facebook, right?
It’s very likely, if you are enjoying the conversation with this new friend you’ve met, they are as well! That makes this strategy not weird or odd at all…
Pull out your phone (likely, it’s already in your hand!) and click on your Facebook app, then say, “It was so nice meeting you today and I’ve really enjoyed chatting with you. Can we connect on Facebook?”
They will say, “Yes!, I’d love that!” (by the way, I have not once had anyone say no)
Then just hand them your phone and say, “Here, find yourself and I’ll send you a friend request.”
This is so, so simple and it works for growing your friends (expanding your network) all while loving the lazy days of summer!
“It’s about cultivating relationships.”
~ Dr. Ivan Misner, BNI
You are building your network on social media, so now what? How do you attract your new (and old) friends to you and not chase them away?
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Who do you know that would enjoy these tips for expanding their network this Summer to help grow their business in the Fall?
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