How to Stand Out from All the Other People in Your Company
Do you ever wonder how you can stand out on social media from all the other people in your company who are selling the same things you are?
As social media becomes the “go to” way to grow your business online, it seems like everyone you know is selling SOMETHING and asking people to join their team. If you want to win, you need to learn how to set yourself apart and become the “go to person” for your audience so they come to YOU when they want to buy or join, and not someone else.
In each episode of The Freedom Factor I like to provide you with a powerful free resource to help you get more out of what we cover in the episode. This week I’ve created an awesome download for you, called the Social Media Celebrity Roadmap. In this free resource I help you break down and expand on all the powerful strategies shared inside the episode and create a streamlined plan of action to help you immediately start setting yourself apart on Facebook. You can download it by clicking on the image above, or just click here.
Do you ever cringe when you see every rep in your company sharing the same post on social media anytime your company has a product or enrollment special? If you’ve ever wondered how you can learn to stand out in a sea of other consultants, this episode is for you.
First Thing’s First…
I purposely avoided putting this word in the title of the episode because I didn’t want to send you running before we even got started. Are you ready for it? The word is BRANDING. The way you set yourself apart on social media and stand out from all the other people who are selling the same thing you are is by learning to brand yourself. Plain and simple.
Now don’t you go running off yet.
Branding probably doesn’t mean what you think it means!
When most people hear the word “branding” they immediately start thinking they need a logo, and a color palette, and maybe even a blog or a fancy YouTube channel. And while yes, those things can be part of your “brand”… it’s certainly not as complicated as all that.
Branding simply means: A feature that distinguishes an organization from it’s rivals in the eyes of its customers.
In other words: branding helps you stand out.
If you want to learn how to set yourself apart on Social Media you have to accept that branding is the answer. It’s not a matter of opinion… it’s just the way it is! You will never stand out in a noisy social world by following the crowd and marketing your product and company the same way everyone else is.
Most people don’t brand themselves… they brand the company’s they represent! And what a mistake that is. I can say that with confidence because I used to be the same way… until I learned how much better my results would be if I STOPPED shouting my company’s name and products all over the internet and focused on become a source of VALUE to my audience instead.
Let’s dive in to what that means…
Choosing Your Brand Direction
As network marketing professionals we have the option to brand ourselves in one of two ways: product or business.
Inside the social media celebrity roadmap I help you discover which one of these paths is right for you. There isn’t a wrong or right answer here… you can be just as successful with either focus, but you need to choose one.
I discuss this more inside the podcast episode… but here’s the thing: once you choose your brand direction, your primary focus should be to become the “go to” person for your audience in that arena!
Value, Value, Value
Too many people turn their social media channels into informercials… which not only turns your audience off, but actually sends them running for the hills.
Instead, to set yourself apart on social media learn how to become a source of value for your audience in your chosen niche.
When it comes to branding, this is where the rubber hits the road. Branding yourself can be as simple as creating a solid social media strategy that trains your audience to come to you when they think of __________ (fill in the blank with your chosen niche: health and wellness, jewelry, healthy living, clean living, network marketing, financial freedom, becoming debt free, etc, etc, etc.)
I want to help you craft your social media strategy, but it all starts with understanding the importance of branding and choosing your brand direction.
So here’s your homework:
- Download the Social Media Celebrity Roadmap and complete the worksheet to define your own brand direction and get really clear on what branding means for you and your business.
- Come back here next week for the Freedom Factor Podcast Episode 32, where I’ll be diving in to help you create a social media strategy around your chosen brand.
Additional Resources That Will Help You
4-Step Online Prospecting and Team Building Blueprint Webinar – Reserve Your Seat
Join Kathy Schneider and I this Thursday for a LIVE webinar where we’ll share the simple daily routine we used to create a 6-Figure Income to help you enroll people each week without bugging your friends and family. In this webinar we’re going to break down exactly how to find an endless supply of prospects online each week for free, and show you exactly what to say to them to get more customers and team members. You don’t want to miss this special webinar!
Freedom University – Learn More
For the first time ever my business partner Kathy and I are offering the exact same training we’ve provided for our team that helped us become two of the top recruiters and lead the fastest growing team insides our primary company for five years in a row. We’ve stripped our training system down so it will work for anyone inside any network marketing company, and this is the first time this training has ever been made available outside our own personal team. Finally, a powerful, affordable coaching program to help you get more leads, enroll more people and grow your network marketing business faster than ever before.
Did you get some value out of this episode?
I sure hope so, because I put my heart and soul into sharing my best practices for what is an isn’t working in my network marketing business so you can get better results and reach your own network marketing goals.
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Create a Great Day!