How to Present Your Network Marketing Business Effectively on Social Media
Are you wanting to leverage social media to present your business and products so you can get away from one or ones, home parties and coffee shop appointments? In this week’s episode I’m sharing how to present your network marketing business effectively on social media!
In each episode of the Freedom Factor I like to provide you with a powerful free resource to help you get more out of our time together. I want to help you take what you learn in this episode and get results quickly, which is why I’ve put together a free guide to show you the elements of a dynamic presentation.
In this guide I show you step by step what to include in your business presentation so you create connection with your prospects, answer their objections before they ask them, and leave them ready to enroll in your business.
You can download the scripts for free by clicking on the image above or just click here.
“If your mouth is moving, your finger should be pointing.” — those are the words our mentor said to my Mom and I over a decade ago that have helped us build a multiple six-figure business that duplicates. In other words, stop trying to say everything yourself, and develop tools that will do the talking for you.
If you want to grow a huge team online, you need to learn how to present your business opportunity effectively in a way that anyone on your team can duplicate quickly and easily. The best way to do this is through a combination of video and social proof.
Years ago, before social media was very prominent, we used a recorded presentation on a one-page website, along with Yahoo Groups where our prospects could connect, build rapport and discover the culture and leadership of our team.
These days we still use a combination of video and social proof, along with the leveraged power of social media, to present our business opportunity, enroll prospects weekly, and help our team do the same.
Stop the Messenger Vomit
The biggest mistake I see people make when trying to share their business on social media is using Messenger as a platform to vomit every fact and detail about their company and products to their prospects, often before they’ve even determined if that person is interested.
Messenger can be an incredible tool for helping you grow your business. In fact, it’s where 85% of my business-building time is spent. But here’s the thing: messenger is a tool that should be used to build relationships and direct your prospect to the next step (tool) on the path to enrolling them into your business.
Messenger should be ONE of the tools you use to share your business. It should never be the only tool!
Let the Tools Do the Talking
Your job is to guide your prospect step-by-step through the discovery process until they arrive at the best decision for them. The best way to help your prospect reach this decision quickly is to lead them from tool to tool, giving them bite-sized pieces of info they can digest easily.
The Power of Video in Presenting
So what tools SHOULD you be using to present your business effectively on social media? We start with a short overview video so our prospect can quickly decide if they want to invest the time in learning more. This is not only respectful of our prospect’s time, but also ensures we don’t waste our time talking to the wrong people.
From there we quickly move into the presentation phase of the process, where we provide a series of short videos that give additional information on our company and products, our compensation plan, programs and incentives and how the business is built. These videos also include testimonials from other successful people in the company, and are a great way to address any objections our prospects may have, often before they even ask them!
Not sure where to find good videos for your company or products? Your company’s YouTube channel is a great place to start!
For more details on exactly how we lay this process out in our own business, listen to the full podcast episode.
How to Leverage Facebook Groups to Do the Presenting
We keep each of our videos inside the pinned post of a closed Facebook group. This group is accessible by invitation only, and works really well for two main reasons:
- You’re meeting your prospects in a place they are already spending a lot of time in. The average person spends 45 minutes a day on Facebook. By keeping our presentation videos in a group inside this popular social media platform, we’re making it simple for our prospects to say YES and actually watch the information without having to alter their daily routine or schedule.
- You’re providing social proof and ongoing follow up. When a prospect is added to our Facebook group they instantly see thousands of other people who are in the group doing the same thing. They recognize they aren’t the only person in the world looking at this opportunity, which plays a huge factor in their decision-making process. The additional posts, testimonials, rank advancements and promotions that are shared in this group also provide incredible social proof and ongoing follow up as the prospect researches the business and makes a decision.
Social Media can be a powerful tool to help you network, invite, present and enroll people into your business, but you have to use it effectively! A big piece of the puzzle is having an effective presentation strategy that leverages company tools and provides social proof and ongoing follow up for your prospects.
Not sure what to include in your presentation videos? Download my Elements of a Dynamic Presentation Guide to see exactly what our team uses to enroll 50+ new team members every month!
Additional Resources That Will Help You
Our Proven Social Media Prospecting Formula – Download It for Free Now
Download this powerful free training video from my Mom and I put together to learn how to find an endless supply of prospects every week on Facebook for FREE so you never have to bug your family and friends about your business again!
Freedom University – Learn More
For the first time ever my business partner Kathy and I are offering the exact same training we’ve provided for our team that helped us become two of the top recruiters and lead the fastest growing team insides our primary company for five years in a row. We’ve stripped our training system down so it will work for anyone inside any network marketing company, and this is the first time this training has ever been made available outside our own personal team. Finally, a powerful, affordable coaching program to help you get more leads, enroll more people and grow your network marketing business faster than ever before.
Proven Confidence-Boosting Network Marketing Scripts — Learn More
Would you like to discover the perfect words to say to every prospect in any situation? Never worry about what to say to your prospects again with this proven script book that provides scripts for networking, inviting, following up, closing and overcoming objections.
Did you get some value out of this episode?
I sure hope so, because I put my heart and soul into sharing my best practices for what is an isn’t working in my network marketing business so you can get better results and reach your own network marketing goals.
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