How to Strategically Grow Your Business Using Closed Facebook Groups
In this week’s episode I’m going to share how you can strategically grow your business online using closed Facebook groups to promote your products and business opportunity. Facebook groups can become a key element of your business strategy — providing value and social proof to your prospects and team members — IF you do them the right way! Today I’m going to share how our team is successfully using Facebook groups to enroll people weekly so you can do the same.
In each episode of The Freedom Factor I like to provide you with a free resource to help you get more out of what we’re covering in the episode. In our business, we use our closed Facebook groups to deliver the business presentation to our prospects using a series of short videos in a pinned post at the top of the group.
To help you get started, I’ve created a free download called The Key Elements of a Dynamic Presentation to help you piece together your own presentation post for your new Facebook groups. In this freebie I lay out exactly what you need to include in your presentation post to create curiosity, promote urgency and have your prospects walking away feeling, “I can do this.” You can download this guide for free by clicking on the image above, or just click here.
Strategy: Facebook Page vs Facebook Profile vs Facebook Groups
- Pages work really well if you are using Facebook Ads to promote your business (I don’t recommend or personally do this, but it can be very successful for some people!)
- Your Profile is the place to create curiosity and encourage your audience to start a conversation with you!
- Groups are where you promote your business and products by providing value and social proof to those who’ve raised their hand and said, “YES I want to learn more!”
For more details, listen to the full podcast episode!
3 Types of Facebook Groups to Include In Your Strategy
Business Opportunity Group: This is where you will share a pinned post with your business presentation videos, as well as share success stories, rank advancements and welcome new team members! Remember — your goal with this group is to provide value AND social proof!
Product Group: This is where you can provide a product presentation, share before and afters, product testimonials and product information as well as share any product specials or promotions your corporate offices are running.
Team Group: This group is the ‘home base’ for your team — a place for people to ask questions and learn together, welcome new team members and share team/company announcements.
For more details on the function and content of each group, listen to the full podcast episode!
Filling Up Your Groups (How to Invite Your Prospects)
For more details on HOW to invite people to your group, including how to fill up and launch your new group, how to include past prospects in your new group and how to make your group a resource for your entire team to use and benefit from, listen to the full podcast episode.
Resources Mentioned in This Episode:
Freedom Factor Episode 26: Should I Build My Business Using a Facebook Page or my Facebook Profile?
Facebook Marketing 101 (with 65% discount): How To Get More Likes, Comments, Sales and Enrollments Through Facebook
Episode 27 Freebie: Elements of a Dynamic Presentation
Additional Resources That Will Help You
4-Step Online Prospecting and Team Building Blueprint Webinar – Reserve Your Seat
Join Kathy Schneider and I this Thursday for a LIVE webinar where we’ll share the simple daily routine we used to create a 6-Figure Income to help you enroll people each week without bugging your friends and family. In this webinar we’re going to break down exactly how to find an endless supply of prospects online each week for free, and show you exactly what to say to them to get more customers and team members. You don’t want to miss this special webinar!
Freedom University – Learn More
For the first time ever my business partner Kathy and I are offering the exact same training we’ve provided for our team that helped us become two of the top recruiters and lead the fastest growing team insides our primary company for five years in a row. We’ve stripped our training system down so it will work for anyone inside any network marketing company, and this is the first time this training has ever been made available outside our own personal team. Finally, a powerful, affordable coaching program to help you get more leads, enroll more people and grow your network marketing business faster than ever before.
Did you get some value out of this episode?
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